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Join DeStor in Bangkok

Fil Dev Summit #5 @ LabWeek
Bangkok | November 6-8
Gaysorn Urban Resort

Building a Go-to-Market Strategy that Works: Lessons from the Trenches

Workshop Abstract:
Join Jen King, Co-Founder and CEO of DeStor, for an insightful and action-oriented workshop designed specifically for founders and builders in the Filecoin community. This session will dive into real-world examples of both wins and mistakes in crafting and executing a Go-to-Market (GTM) strategy. From understanding your audience to building a pipeline that attracts the right investors, community members, sales prospects, and product testers, this workshop offers a practical playbook to get started on the right foot.

Jen_King_DeStor_Co-founder_CEO

What to Expect

In addition to actionable advice, this workshop will introduce powerful frameworks and ChatGPT prompts for crafting targeted persona messaging, engaging social posts, and high-converting landing pages. You’ll leave with tools to accelerate your strategy and marketing efforts, ensuring you’re connecting with the right people at the right time.

Attendees will also receive a voucher for a complimentary market readiness assessment, and one lucky winner will receive up to 8 hours of consulting services from DeStor RevOps, tailored to kick-start growth for your startup or project.

This workshop is a must-attend for any founder or builder looking to get their project or organization in front of the right eyes, drive engagement, and build sustainable growth in the Filecoin ecosystem.

Key Takeaways:

  • Real-world examples of GTM success and failure (learn from my mistakes)
  • A step-by-step playbook for defining and executing a winning GTM strategy (learn from my wins)
  • ChatGPT prompts for crafting persona messaging, social posts, and converting landing pages
  • Practical tips for building a pipeline that draws in investors, community engagement, and sales opportunities
  • Tools and techniques for marketing to the right audience from day one
  • Complimentary market readiness assessment and opportunity to win up to 8 hours of consulting services from DeStor RevOps

Speaker Biography

Jen King, the driving force behind DeStor RevOps, is focused on making decentralized storage scalable and profitable for businesses by simplifying complex technology and delivering exceptional user experiences. Before joining DeStor, Jen was the Marketing Lead for the Filecoin project at Protocol Labs, where she bridged the gap between Web2 and Web3 by crafting strategies to engage and expand a global community. Her past experience includes serving as CMO at Fungible (now part of Microsoft), where she led growth strategies that transformed cloud data processing. Jen also held the role of CRO at Automat Technologies, a leader in conversational AI, where she drove revenue by enhancing customer engagement. With a passion for democratizing data and making complex technologies accessible, Jen brings deep expertise in revenue operations, growth strategy, and decentralized technology, making her a sought-after speaker on the intersection of emerging tech and scalable market growth.

DeStor RevOps Testimonials

"DeStor RevOps provided the fractional support we needed to refine our GTM strategy, sharpen our messaging, and articulate a compelling value proposition. Their work on creating our targeted inbound channel and collateral has been invaluable in positioning ClearSky for growth and success."
Rich Van Duysen
Rich Van DuysenFounder & CEO at ClearSky Technology Partners
"The team at DeStor RevOps has been great to work with. They know the space incredibly well, and have been excellent partners helping Seal lay the groundwork for our strategic GTM direction. In addition to a new website optimized for SEO, DeStor RevOps has also been extremely helpful crafting a messaging architecture to help position Seal in market."
Scott Doughman
Scott DoughmanChief Growth Officer at Seal Storage
"Partnering with DeStor was a strategic choice for Qamcom DDS. DeStor’s commitment to deliver cutting-edge decentralized storage solutions and significantly speed up time-to-market, perfectly aligns with our mission to democratize new technology that redefine data security and scalability in Europe.”
Julia Larsson
Julia LarssonCo-Founder & COO at Qamcom DDS

Bangkok Workshop Session Attendees

Please fill out this form to reserve your complimentary Market Readiness Assessment with the DeStor RevOps team — a 2-week complimentary process designed to provide you with actionable insights into your readiness to accelerate growth and profitability.